Our good chums over at Blur - they of the Global Service Exchange (s-Commerce) platform just posed the question on all search marketeers dashboard - keep it in the family and fail or churn a load of overpriced consultants.
Having been on both sides of the search coin (what a tosser) I can only agree that it is a tough call.
When properly integrated in-house the results we achieved were consistently outstanding (oh yeah SEO Guru FTW)
As a consultant within an agency environment I and my clients enjoyed success galore however there was an increasing awareness that the revenue/profitability was put before quality.
I'll let you know in due course how this pans out now I am a Freebird - enjoy
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